Client: City of Auckland
As a leading zoo venues and cultural precinct specialist, The Maytrix Group was engaged to develop a zoo-wide catering strategy to inform Auckland Zoo’s master plan
Auckland Zoo offers a unique visitor experience and attracts local, national and international visitors. Located over 17 hectares in Western Springs, the zoo hosts 700,000 visits annually. It focuses on providing an immersive visitor experience with all aspects fully integrated and delivered to the highest standard. Auckland Zoo relies on commercial activities, visitation, philanthropy and government funding to drive infrastructure upgrades. Recent planning has identified the need to enhance and continue to develop animal precincts and include better commercial facilities supporting an improved catering offer.
As a leading zoo venues and cultural precinct specialist, The Maytrix Group was engaged to develop a zoo-wide catering strategy to inform Auckland Zoo’s master plan. In addition, a review of proposed development options for retail and function catering infrastructure identified in the current Master Plan recommended the ideal development strategy for food and beverage facilities.
Previous strategy development and engagement with other benchmark properties, including Melbourne, Werribee, Taronga, Western Plains and Healesville Zoos as well as other cultural institutions across Australia and New Zealand, informed and enhanced our approach to this project. Extensive and diverse project experience including operational management has given the Maytrix Group insight into the operating environment, visitor behaviours and market demand conditions.
Site conditions, current operator performance and existing facilities were also reviewed as part of our analysis. After careful review of visitor behaviour statistics and Auckland Zoos comprehensive draft master plan, we developed a comprehensive catering strategy with recommendations for considering in master plan finalisation. The zoo-wide catering strategy which responds to increased demand will enhance visitor experience and deliver a flexible and scalable focal point for visitors to Auckland Zoo providing increased engagement, dwell time and catering spend through improved functions facilities.