Castlemaine Art Museum Redevelopment
Client: Castlemaine Art Museum / Mount Alexander Shire Council via Positive Solutions
Business Case preparation for Castlemaine Art Museum redevelopment to drive future attendances.
Home to a unique collection of Australian art and historical artefacts reflecting the early history of the region, Castlemaine Art Museum delivers a lively exhibition and education program engaging the local community and visitors to the region. Hidden behind an imposing 1930’s art deco heritage fascia, the 2-level gallery and museum is facing some changes to support sustainable business operations.
The town of Castlemaine has active community engagement with the arts and is home to many cultural festivals which play an important role in regional tourism. Independently operated, the Museum faces some unique challenges in securing a long term sustainable future.
Supported by a funding grant from Regional Development Victoria, Castlemaine Art Museum has initiated a Business Case to optimize collection and exhibition areas, provide better street activation and support improved engagement with the community.
The redevelopment of Castlemaine Art Museum is expected to build on local cultural strengths and an educational experience, underpinned by strong regional and national partnerships
Supported by a comprehensive review of current operations and assets, the Business Case explores options to resolve the optimal approach and priorities for investment. It analysed commercial and programming opportunities to determine the optimal configuration for exhibition and flexible programmable areas, collection storage and commercial areas. Supported by building and site analysis, the business case considered development options – leading to a 2-stage development which delivers improved street activation and engagement, optimal gallery configuration to support a more diversified exhibition and education program to be submitted for funding support.
Working to tight deadlines, the multi-disciplinary team lead by The Maytrix Group and Positive Solutions, included Kerstin Thompson Architects, Slattery, Neil Anderson Consulting and Aalto Consulting.