Geelong Performing Arts Centre (GPAC)

Client: City of Greater Geelong

The Maytrix Group informed the strategy and planning of bar and catering facilities as part of the Master Plan project team


The Project

Geelong Performing Arts Centre (GPAC) opened in 1981. Its facilities no longer meet the needs of the much larger Geelong community and its anticipated future growth. It is in a state of disrepair, having sustained significant structural and water damage and does not meet DDA compliance requirements.

This consultancy scope relates to Stage 2 of the Master Plan for GPAC (the Ryrie Street Redevelopment) and is informed by the Functional Design Brief (2011) and Concept design work was undertaken in 2013 by Hassell as part of the $2m critical maintenance works. The FDB and Concept design work highlighted the poor condition of the existing GPAC facilities, projected demand increase through significant population growth in the Geelong region in the next decade, and the potential economic benefits which could accrue to the region from signature public infrastructure developments such as this.

In 2014, The Maytrix Group was appointed as part of the project team lead by Hassell Studios to develop a masterplan for the redevelopment of GPAC. The realisation of the project, programmed over 3 stages will increase the floor area, through the addition of a new auditorium and improved accessibility and services.

Our Role

Redevelopment and expansion of GPAC is part of the Geelong Cultural Precinct Masterplan which began in 2003 and is now in stage 2 of the development phase.

The $3 million Playhouse refurbishment, was completed in May 2010 with State Government funding. Stage 2 schematic design is now completed and includes additional foyer bar facilities on ground, level 1 and level 2 of the building.

The staged development of GPAC will add an additional performance theatre while delaying expanded foyer and bar facilities. Our challenge was to assess demand based on theatre capacity and programming implications to develop an operationally effective foyer bar within a highly constrained area. The solution considered serviceability for restocking to optimize capacity given the area constraints.

We are currently progressing design development with Hassell for food and beverage areas supporting the redevelopment.

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