Client: Museums Victoria
Melbourne Museum is a key cultural venue in Melbourne with visitation close to 1 million visitors per annum. The Maytrix Group’s extensive experience in the Arts and Cultural sector made us a suitable partner to plan the catering procurement strategy.
Melbourne Museum is located in the Carlton Gardens, next to the Royal Exhibition Building. Designed by DCM Architects and opened in 2000, it is the largest museum in the Southern Hemisphere. It is innovative and contemporary and a Melbourne cultural icon. It has a number of cafes, including a new café with the launch of the newly invigorated Pauline Gandel Children’s Gallery, and a range of function spaces in dedicated and exhibition spaces.
Recognising that food services provide an important opportunity to enhance the Museum experience and boost patronage, Museums Victoria, for the first time since opening, offered exclusive rights to manage and deliver its retail and function catering operations. This offered a significant opportunity to refocus catering services to provide engagement with the Museum’s major exhibitions in the next five years.
The Maytrix Group worked with Museums Victoria to define and deliver objectives for future catering services and manage the procurement through a two stage Expression of Interest and short listed Request for Tender process. This provided well qualified responses and resulted in the appointment of an exclusive operator at the award-winning iconic building. The catering contract, commenced early in 2016, includes key performance indicators to ensure high service standards, to meet market demands and established a partnership that will boost patronage and help the Museum meet its objectives.