Melbourne Recital Centre
Client: Melbourne Recital Centre
Successful funding application via Arts Victoria allowed The Maytrix Group to develop a business case and enabled the completed design, development and delivery of café and foyer bar facilities at Melbourne Recital Centre.
Melbourne Recital Centre is an acclaimed music destination combining architectural innovation and acoustic perfection within its two world-class performance spaces to showcase the best music, artists and ensembles from around the world. Located in Melbourne’s Southbank Arts Precinct, Melbourne Recital Centre opened in February 2009, however the café space adjacent to the main entry and ground level foyer was not completed due to budget constraints. The café and bar was intended to activate the foyer which includes a box office with ticket sales during the day.
Following the unsuccessful appointment of an operator to develop the space, the challenge was to develop a business case for funding to develop a café / bar and attract an experienced operator to complete and enhance the recital centre offer.
The Maytrix Group successfully sought funding from Arts Victoria to develop a business case and was subsequently appointed to project manage the design and fit out of the café / bar. Full documentation and management of the operator procurement
saw us working closely with MRC and Arts Victoria to position and appoint an operator with the experience to develop a destination
venue, attract a broader market and raise awareness of the precinct.
The café/ bar has become a destination, coffee focused café and tapas wine bar, which has enhanced the Southbank. It has attracted and engaged new markets to the precinct and MRC. The Six Degrees-designed venue has been a resounding success for MRC, meeting the broader brief to enhance and activate the wider precinct
Key application of process in the development of the site included:
- Business analysis and planning
- Design and documentation of the café and bar
- Project management of the fitout
- Procurement of an operator
The Maytrix Group provided comprehensive analysis informing the operator strategy, sustainable business model and managed the delivery of the project end to end.