Music Market

Client: Creative Victoria

A new home for Victoria’s dynamic and growing music industry


The Project

In a commitment to fostering Victoria’s burgeoning music industry,  the State Govern-ment has invested $22.2m over four years to help unleash the full potential of Victoria’s contemporary music industry through the Music Works package.

In fostering sector development, funding will provide a home and centralised accommodation for key strategic agencies; peak body Music Victoria, youth music organisation The Push, and the newly established Victorian Music Development Office, which is tasked with leading a range of programs and projects to strengthen the music industry.

Music Works funding is also earmarked to develop Music Market – a one-stop shop for local musicians to work, learn, collaborate and do business. Located in the new Collingwood Arts Precinct, Music Market is a facilitator of industry development and collaboration, and a focal point for the sector recognising the increasingly important role the music industry is playing Victoria’s creative industries.

Fostering the professional development of the music industry, Music Market will realise its vision through providing access to key services as well as to a range of collaborative workspaces for meetings, training and events facilities.

Our Role

Engaged to develop the initial Operations Plan to meet a multiplicity of requirements for its initial four-year term, Positive Solutions  in conjunction with The Maytrix Group consulted with individuals and organisations active in the Victorian music industry to scope needs and shape requirements for Music Market.

Industry feedback and benchmarking creative hubs in Australia and internationally informed the Operational Plan, which mapped facilities, governance and staffing requirements, partnership and financial requirements and the policies required to support effective operations through the establishment phase, and guide implementation for both the short and longer term.

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