Client: National Gallery of Victoria
As the world seeks new ways of imagining art, the NGV responds with Australia’s largest contemporary art gallery, custom-designed and world class.
NGV Contemporary will be a landmark, purpose-built gallery dedicated to displaying local, national and internationally significant contemporary art and design.
In an environment energised by new ways of imagining art, the National Gallery of Victoria is breaking new ground to explore contemporary art as never before. As part of a $208 million redevelopment of the Melbourne Arts Precinct, it will build Australia’s largest contemporary art gallery to elevate Melbourne’s position as a global centre of architectural excellence, creativity and innovation.
The NGV Contemporary will rise on the old CUB Brewery site immediately adjacent to the NGV International. With a destination restaurant and the Melbourne Art and Design Store, it will be the centrepiece of some 18,000m2 of new and renewed public space that will create an arts trail of global significance, reaffirming the Melbourne Arts Precinct as the premier creative and cultural destination in Melbourne.
To ensure the NGV Contemporary would have facilities capable of attracting international exhibitions of the highest calibre, The Maytrix Group was engaged to peer review the planning and assumptions informing the initial business case.
We delivered a demand and area analysis, and a due diligence review of the functional design brief. Unable to utilise traditional benchmarking methods due to confidentiality, we constructed our analysis from information supplied by NGV International and other institutions, enhanced by sectoral expertise and stakeholder consultation.
Based on assessment of a nominated site, deliverables included preliminary recommendations for operating models that favoured a scalable, flexible approach to retail and hospitality that enhanced visitor experience while ensuring the commercial return to support sustainable, world-class operations.