Royal Botanic Gardens Melbourne – Jardin Tan
Client: Royal Botanic Gardens Board
The Maytrix Group and Royal Botanic Gardens Board have enjoyed a long lasting partnership across many significant venue projects. The most recent facilitated the appointment of Shannon Bennett and subsequent redevelopment of the Observatory Café into Jardin Tan
Royal Botanic Gardens Melbourne has four catering contracts and other commercial activities on its annual calendar of events. These commercial activities play an important role in extending the visitor experience and helping the Royal Botanic Gardens Melbourne Board deliver its vision. The 10-year tenancy of the Observatory Café was due for renewal and the Board sought to reinvigorate this contract with a more aligned offering that would also boost gardens visitation. The offering had to embrace the RBGM’s values of sustainability and commitment to the environment.
The Maytrix Group managed the procurement, through a Tender process, of a new contract partnership with Shannon Bennett to help develop the destination attraction of the Jardin Tan eatery at Royal Botanic Gardens, Melbourne. We defined key objectives and facilitated the development and mobilisation of an innovative concept including a unique menu that thoughtfully responded to a detailed visitation profile of current and prospective markets.
Within the first week of opening, Shannon Bennett‘s Jardin Tan drew record patronage to the revitalised Observatory Café tenancy. Jardin Tan has proven its market appeal and driven a diverse patronage and consistent increase in visitation to the precinct. Jardin Tan has supported the contract objectives including driving increased awareness and visitation to the Gardens and Observatory precinct.
Other projects The Maytrix Group has delivered for the Board include:
- Outdoor Cinema operator procurement and Tender process management
- Gardens House operator procurement, Tender process management transition management
- Observatory Buildings and Garden functions strategy and licensing oversight.