Shoalhaven Entertainment Centre
Client: Shoalhaven City Council
A review of commercial operations focusing on catering strategy maximises outcomes for the iconic Shoalhaven Entertainment Centre and Civic Centre
Some 200km south of Sydney, the Shoalhaven spans more than 50 communities distributed along the idyllic Pacific Ocean coastline and its bush hinterland. Combined under management by the Shoalhaven City Council, the commercial, civic and cultural hub of the region is the iconic Shoalhaven Entertainment Centre, Nowra.
A magnet for touring artists locally and nationally, the Entertainment Centre features two performance spaces and a range of meeting rooms. Servicing the wider region, the scale and flexible venue design ensure the venue is in high demand for private hires and programmed events.
A range of catering services are delivered through a foyer bar and café facilities, and for meeting rooms and functions and events as well as servicing catering requirements for the adjacent civic facilities. A comprehensive review of catering operations across both venues was undertaken to inform future planning.
The Maytrix Group completed a comprehensive business review and options analysis. The review analysed current performance and included consideration of systems integration resourcing and operating options. The expansive review which considered changing operating environments, included Civic facilities and the Entertainment Centre was endorsed for implementation by Council.
Subsequent scoping of commercial opportunity and delivery requirements through a Specification resulted in competitive market engagement, securing a more sustainable and commercially competitive operating environment for the Entertainment Centre. Expanded marketing and refined programming has resulted in increased market engagement and awareness of the Centre which plays and active role in connecting the wider community.