State Library Victoria
Client: State Library Victoria
Retail and Food model provided robust planning and development for proposed facilities for the $78.4M redevelopment project.
As Victoria’s major reference and research library open to the public, the State Library Victoria is the hub of the state-wide network of library and information services. Occupying an entirecity block, the site including the forecourt, is listed on the Victorian Heritage Register. The Library comprises 23 interconnected buildings dating from 1859 over 9 levels, which house collection storage, public reading rooms and administration areas, as well as exhibition/gallery, conferencing and other commercial facilities.
Funded through the State Government and philanthropic contributions, the State Library Victoria has embarked on a 5 year redevelopment project which will integrate and transform the library to improve access and wider audience engagement and enable commercial activity to support the preservation of the library and its collection for future generations.
The project aims to enable greater visitor numbers to the library, with new learning spaces engaging wider audiences and a new innovation hub and digital media centre with technologically enhanced spaces to foster entrepreneurship and contribute towards a vibrant and culturally significant retail precinct. The design scope includes the expansion of the library’s public spaces transforming into open access collection spaces and reopening the Russell Street entrance. The historic Queens Hall, the oldest part of the library and original heritage reading room will also be restored and re-opened to the public.
nforming the development of the functional brief, The Maytrix Group was engaged to identify and scope commercial opportunities to ensure services will be profitable and attractive to the market and serve the Library’s interest in the long term whilst ensuring access to all visitors.
The Commercial (Retail and Food) Model reviewed identified commercial areas, and explored further commercial opportunities to activate and enhance engagement of a more diversified user groups. Examining site challenges and identifying facilities and requirements to optimise functionality and commercial opportunities, the Commercial Model includes financial forecasts for key commercial areas to inform project priorities, and area development schedules, plans, indicative equipment and area schedules providing a detailed scope to inform design development.
Adopted recommendations including enhanced and expanded catered venue hire opportunities will help facilitate the expansion of user groups and engagement, as well as to provide a commercial return to support future programming. The Commercial Model developed by The Maytrix Group informed project priorities outlined in the functional design brief for the project.
The adopted Commercial Model has become integral to the future planning decisions for retail and food at State Library Victoria, with
focussed modelling that supports the activation of public areas increased engagement and ARTS AND CULTURAL with the community.